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Fractional Industry News
Posted Oct 08, 2011
The culmination of a fascinating two days of learning and networking at the Fractional Summit USA fractional real estate conference was a final session called the Ultimate Q&A, in which a panel of industry experts looked in to their crystal balls and predicted what lies ahead for the industry.
The panel was made up of moderator Piers Brown – founder of Fractional Life; American Resort Development Association (ARDA) president Howard Nusbaum; Gregg Anderson, global vice president, The Registry Collection; Chris Payne, partner at Ballard Spahr; and Scott Ritter, vice president of the residential division at Dahlgren & Duck Associates.
Here are their forecasts for the top 10 fractional industry trends for the next few years.
• More hybrid models of ownership in the form of a “vacation currency” to keep up with changing times
• Nightly valuations and bookings, rather than weekly bookings, resulting in increased flexibility for the buyer
• Increased emphasis on quality rather than cost – fractional buyers want to do things better rather than cheaper
• More targeted marketing to affinity groups rather than a generic financially qualified buyer
• Increased emphasis on health and wellness at resorts – yoga, pilates, spas etc
• Smaller fraction sizes
• Short-term and finite ownership period products with a guaranteed exit strategy
• More on-resort technology to keep up with the modern consumer
• Increase in user-friendly environmental technology to appeal to green buyers
• Developers will increasingly listen to what consumers want rather than trying to predict what they want
The session was rounded up in a positive fashion buy Howard Nusbaum who said: “The golden years of vacation ownership are still ahead of us.”
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Fractional Industry News
Posted Oct 08, 2011Trends In Fractional Ownership
Irene Brushes Bald Head Island
Posted Aug 27, 2011Developers of The Marsh Harbour Inn, Bill and Laurene Zarnoch stayed at the property during...